About Knowledge. Education

knowledge. by Dan Gregory was created to bring a more modern, immersive and honest approach to men’s hair education.

Built from over two decades of experience within the men’s hair and grooming industry, knowledge. combines contemporary haircutting, live demonstration and real-world salon experience to create education that feels practical, inspiring and relevant to today’s industry.

Dan Gregory has generated over 200+ million views across digital platforms through modern men’s hair education, creative content and industry work. Recognised globally for his contribution to men’s hairdressing and grooming, Dan has been named GQ Magazine’s Best Barber in London, ES Magazine’s Best Gentlemen’s Hairdresser and London’s Best Traditional Wet Shaver.

His work has been featured in publications including British GQ, Vanity Fair, Italian Vogue, Men’s Health, Esquire and The New York Times.

Having worked with brands including Braun, Wilkinson Sword, Chanel, American Crew and Regal Gentleman, Dan’s approach to education is rooted in modern, wearable hair focusing on shape, texture, movement and understanding the “why” behind the technique. 

knowledge. is designed for barbers and hairdressers wanting more than scripted stage education or 60 second social media videos. Every session is built around real demonstrations, real technique and real conversations, creating an environment where learning feels relaxed, immersive and creatively driven.

From live Look & Learns and Hands-On workshops to Virtual Education experiences, knowledge. exists to help modern barbers and hairdressers refine their craft, develop confidence and deepen their understanding of contemporary men’s hair.

Real education.
Real demos.
Real knowledge.